Through the lens of sexresponsibiliy campaign

Photo Credit : Pixabay

The current ESG trend lies on achieving more diversity in the working environment. It is a world trend to make the diversity come true in the work place. Then why are corporations raising their voice for enriching diversity? The basis of diversity comes from the idea that people are “social animals” who can’t survive without  interactions with other human beings. This article states that effective communication is inevitable to stay connected in the society. Humans can’t live all alone that solidarity life can’t provide the full comfort and stability. The basis of the fundamental human society throws us to the diverse community and makes us to continuously interact with different people around us. Such ‘diversity’ should be applied to corporations seeking for healthy developments and here’s why. 

Marketing strategies are different by companies but is better when the brand message well reflects the society’s values. Here, Ann Mukherjee, the CEO of Pernod Ricard said that good brands gain support by making people to resonate with their brand values and is not about “brands have to be all things to people.” During the interview, she highlighted the unsettling reality that women’s products are often designed within male-dominated workplaces, which she emphasized is no longer a mere joke but a genuine concern. Recently, the brand launched a campaign to provoke customer’s healthy sexual behavior. From their poster, it’s written “buying someone a drink doesn’t buy you a yes.”

The more diverse the corporations are, they are better likely to reflect the society’s values. It is not just about recruiting similar number of men and women but incorporates the diverse cultural, regional and educational backgrounds. It is no doubt that diversity brings more creativity. For corporations to deeply resonate with their customer’s values, showing-off their increased ‘diversity numbers’ on the ESG report is not sufficient. Number does not fully indicates how much corporations are putting priorities on diversity. The report should explain more concise outcome after the enrichment of the diversity within corporations. It doesn’t need to be a big thing. Launching diversity related campaigns or the interviews of the employees can be a good starting point.

[Yeon Kim’s SDGs, ESG, CSR] [2023]. All rights reserved.

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